Chasing gender stereotypes out of advertising once and for all
Would you look at that, The Advertising Standards Authority (ASA) has announced it is going to crack down on advertisements that reinforce unhelpful gender stereotypes.
Would you look at that, The Advertising Standards Authority (ASA) has announced it is going to crack down on advertisements that reinforce unhelpful gender stereotypes.
If you were to put together a list of family-friendly activities, how near the top would you place: “A day’s motor racing?” It probably wouldn’t rank that highly and I confess that it wouldn’t have made my top 10 or even my top 20.
Being a father of daughters means I have been given an insight into aspects of life that some men never experience. This Christmas time I have added a new experience to the list: visiting a women’s hair stylist.
Being a stay at home father comes with a range of complications. A nagging issue I have is what to say to my kids about the family set-up they live in.
Tucked away in our garage is a Graco travel cot. It’s one we used frequently when Helen was a baby. Seven years later, we still use it from time to time when we loan it to family and friends. That said, we have friends who are expecting children so we’ll definitely be keeping it as