Over recent years, I’ve noticed increasing numbers of various Kia vehicles on the road. It seems to be doing incredibly well and with the launch of the compact Kia Stonic SUV, its clearly got the family market in its sights. Kia’s recent #daddydaycar campaign is further evidence of this.
If you speak to any father that drives, he will have a story about the first journey home with his partner and newborn child. I can clearly recall being accompanied out to the hospital car park by a midwife on a bright summer’s day when Mrs Adams and I came home with Helen. The midwife, I should add, was there to ensure the car seat was fitted properly.