I did something a little out of the ordinary the other day. While taking part in a live television broadcast discussing maths homework, I admitted one of my greatest regrets.
I have long been curious about the amount of purchasing power that dads have. How much do they spend on their kids and how much influence do they have on consumer purchases within the home? Conventional wisdom would suggest a dad’s influence was quite low but a new report called the Dadindex suggests otherwise.
Most people are members of reward schemes of one form or another. New to the market is a reward scheme called Ice that doesn’t just enable you to build up and spend points with many family-focused retailers, it also helps you do your bit for the environment at the same time.
When a baby arrives on the scene, mum and dad have a huge amount to worry about. It’s quite understandable, especially if it’s their first child.
A dad I know once gave me a fascinating insight into the true cost of family life. He was reeling off a list of items he was buying his teenage kids for Christmas.
