I’ve been reading to my children in the name of a superb cause. That cause is the Storytellers campaign, a joint initiative between Sainsbury’s supermarket and the charity Save the Children.
The aim of the campaign is to promote childhood literacy. Too many children in the UK leave primary school unable to read as well as they should. We all know this disproportionately affects children from deprived backgrounds and has an impact on their future life chances.
How does the campaign work? You may remember from your younger days the storybook character Mog the cat, who was the invention of children’s author Judith Kerr.
Kerr has revived the character in a new book called Mog’s Christmas Calamity. Profits from the sale of the book in Sainsbury’s will be donated to Save the Children. This equates to at least £2 per book sold. These funds will be used to support Save the Children’s child literacy work in the UK and the national Read On. Get On campaign.
I was approached and asked if I would record a video of myself reading the book to my kids. I was only too happy to oblige and you can watch the recording by clicking on the video above.
Only Elizabeth, my youngest daughter, was available at the time. We had to go ahead and shoot the film without her older sister but, as you will see, many of my kids’ cuddly toys decided they also wanted to be filmed! I hope you will find the recording suitably adorable. I should add the book has been a big hit with both children.
If you wish, you can get involved in the campaign yourself. You can find out more by following this link to the Sainsbury’s website. In the meantime I shall leave you to enjoy the video.