To coincide with this, healthcare provider AXA PPP has launched a campaign called #FitFor40. The aim is to raise awareness of how important the forties are for maintaining future health while also encouraging guys to take their health more seriously.
In support of #FitFor40, AXA PP commissioned a survey of both men and women and their attitudes to health. The survey, of people that had just turned 40, revealed that;
- 47% of women and 30% of men get tired more easily
- 31% of women and 20% of men admit to being more forgetful
- 44% of women and 27% of men find it harder to maintain a healthy weight and
- 26% of women and 18% Of men say their eyesight isn’t as good as it once was.
As you can see, many men and women admit they are feeling the effects of ageing. I personally found it very interesting that men didn’t seem to notice the effects of age as much as women. There are all manner of possible reasons for this, some of which we’d best not explore. That’s a blog post for another time!
I wouldn’t say I have noticed the signs of ageing as such, but I do exercise and watch my diet. That said, I haven’t done much exercise recently because I’ve been recovering from a broken toe (you can read the story here) and I’ve found the inability to go running very frustrating.
The most telling bit of the research concerned the actions men and women take towards their health. Men, who are less likely to admit to feeling the signs of ageing, are also less likely to do anything about it.
- Just 12% of men said they would give up smoking versus 18% of women
- 33% of men said they’d start exercising more versus 28% of women and
- 35% of men said they would start eating more healthily compared to 42% of women.
I won’t go on as the list is very exhaustive and it’ll get boring. I’m sure you get the picture; some of us guys need to take our health more seriously. Speaking for myself as a father, it’s not always easy to make time to exercise or prepare health food. Even so, I know I must make the effort if I wish to be healthy both for my own kids and for the grandchildren they may well produce (who knows, if I’m particularly lucky, maybe even great grandchildren?).
AXA PPP has produced a simple five point guide for anyone in their forties that wants to improve their health. You can read the whole thing by following this link, but in summary:
- Count your steps, buy a pedometer and try to walk 10,000 a day
- Swap a piece of sugary or fatty food for some fruit or veg
- Reduce the amount of meat in your favourite foods and replace it with vegetables
- When it comes to exercise, do something you enjoy and
- Set yourself a challenge such as a triathlon.
If you are in your forties, do you notice the signs of ageing? If so, have you taken any action to improve your health and if so, what do you do?
Pic credit; Alan Cleaver. Sourced from Flikr, Reproduced under Creative Commons agreement.
Disclosure; This post was produced in collaboration with AXA PP and I was compensated for my efforts. You can read my Disclosure policy here.