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Follow the bear for a Hofmeister giveaway

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A short while ago I received an email that had me intrigued the moment I saw the subject line. It was to do with a once-famous beer called Hofmeister.

Hofmeister, beer, hofmeister review, beer review
Hofmeister beer: It’s back, but it’s not the same.

Regular readers of the blog will know I am something of a homebrewer. Every few months I create a new batch.

Mrs Adams will tell you it’s a hobby that keeps me busy in the garage once the kids are in bed. Added to this, I’ve long been a member of the Campaign For Real Ale.

With this background, I couldn’t ignore the email. I was curious to know more.

Many of you have possibly never heard of Hofmeister. This isn’t surprising as its heyday was in the 1980s and it went out of production in 2003.

In fact, I had never drunk it. It would never have been first on my list as it had a poor reputation and despite the German name, was mass produced in the UK with no German heritage whatsoever.

It was probably most famous for its awful television commercials that featured an actor in a bear’s costume dancing at a disco. It also had a catchy slogan: “For great beer follow the bear.”

That was then, this is now

The email informed me that the Hofmeister name had been revived. It’s been bought by a couple of Brits with a long history in the drinks industry called Richard Longhurst and Spencer Chambers.

Gone are the tins and the awful adverts. Hofmeister is now a bottled beer produced by a small, family brewery on the edge of the Ebersberger Forest in Germany.

Hofmeister, Giveaway
Don’t hassle the Hof. Pour it into a glass and drink it instead.

It’s a helles lager produced under Germany’s purity laws. Roughly speaking, helles translates as light beer and the purity laws mean it can only contain water, hops and barley.

One lucky reader of dadbloguk will win a case of Hofmeister plus a limited edition Hofmeister jacket (competition open to UK-based residents aged 18 and over). I’ll come on to the entry requirements in just a moment.

The only hint at the beer’s background is the “follow the bear” slogan that has been retained. Like the old beer, it has kept a bear on its logo, although the image has been updated.

In a sign the beer has a great future, it has just won an award. Hofmeister took Best Lager at the 2017/18 Beer Awards.

What’s the new Hofmeister like?

When I first tried the beer, it reminded me of some of my homebrewed lagers because it was much less gassy than most well-known, shop-bought or draught equivalents. This was very reassuring as it suggests the beer solely relies on natural ingredients for its fizz.

It has a very light colour and you wouldn’t know from its taste that it was 5% alcohol by volume. It certainly fits the helles description.

Hofmeister, Hofmeister beer, Hofmeister review
Follow the bubbles. The new Hofmeister has a light colour and is lightly sparkling.

It is also slightly sweet, rather like honey. It isn’t crisp and bitter like, say, rival German beer Warsteiner.

I can’t compare it to the original Hofmeister as I never drank it. I will, however, tell you that it is subtle in taste and less gassy than, say Becks. It is distinctive and I suspect it will quickly gain a much better reputation than Hofmesiter MK1.

Giveaway!
Here is your chance to win a Hofmeister competition bundle

Hofmeister, Hofmeister beer, Hofmesiter giveaway, Hofmeister review
You could win one of these limited edition Hofmeister jackets and 12 bottles of beer. Taking part is very simple!

You can enter via the Gleam below. The Gleam will give you instructions but essentially all you have to do is leave a comment explaining why you want to try the new Hofmeister or follow Hofmeister on Twitter.

I wish all entrants the very best of luck. Please do enjoy your beer but remember to drink responsibly.

Please note: This giveaway is only open to UK residents aged 18 or over. The winner will be selected at random and notified in person.

Hofmeister limited edition jacket and beer bundle

Disclosure: This is a commissioned post produced in association with Hofmeister.

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257 thoughts on “Follow the bear for a Hofmeister giveaway”

  4. Julie T

    I’d love to try it as I like to try beers that I have heard of but have not around to trying yet. I too remember ‘follow the bear’, at the time it seemed an inventive advert and very catchy too, I’m glad to hear that they have kept the bear!

    Reply
  12. Rachel White

    I remember seeing it.. but I was too young at the time to try it ahem” it’d be great to see if the bear is actually worth following

    Reply
  13. supersonicmike

    Never tried this one. Now named as the best lager in the world…..NEED to try it. I’m gonna follow that bear! Haha.

    Reply
  21. Nikki Hayes

    I have drunk this beer a long time ago and wasn’t impressed – I’d be interested to see how its been improved since the new owners took over the label :o)

    Reply
  24. MANDY DOHERTY

    Haven’t drunk this for a very long time, would love to see how they’ve improved it and would love that jacket

    Reply
  50. Paul Smith

    I remember the original version, but sadly for all the wrong reasons! The new version seems to get good reviews/awards, so would love to see how much better it is than the original.

    Reply
  54. Darren Mckenzie

    I have fond memories of seeing the ads with the bear on TV whilst growing up but was too young at the time to try it. It would be great after almost 35 years to enjoy a cold one.

    Reply
  57. Chrissy Harris

    I want to win this for my husband as he loves trying new beers and regularly has mini beer festivals with friends to get together and try new ones

    Reply
  63. Jacqui Graham

    I would love to try as I remember the follow the bear adverts in the 90’s, I used to drink it back then but seemed to go elsewhere, and fell out of love with the brand – I would love to chance to try again. I am so glad it is making a comeback.

    Reply
  72. Chris Michael

    I remember the adverts from my childhood (for great lager – follow the bear), and have a soft spot for the brand.

    Reply
  83. Liam Bishop

    Heard of it, never tried it. I went to Oktoberfest a few years ago and developed a taste for the German style so this could be good if it’s a bit like Warsteiner!

    Reply
  85. Deborah Hambleton

    We have our own bar in the conservatory and our parties are legendary – so this would be a welcome addition to our line up!

    Reply
  121. JULIE WARD

    Remember it years ago, it would be great to take to my sons at xmas. I remember Brew Ten and Stones bitter on draught (yuk) and when a pint cost less than 2 shillings.

    Reply
  122. Julie Paton

    I vaguely remember this beer from the 90’s, would love to give it another go ( hubby would probably more excited!)

    Reply
  126. Mike Gerrie

    I remember drinking this in the early 90’s as the local pub had a special on and it tasted not that good but it was cheap so it did the trick haha, hopefully the taste has improved so wouldn’t mind giving it a try again

    Reply
  131. Tracey Belcher

    I keep trying to follow the bear but need some directions sometimes! A new beer would certainly get me back on track

    Reply
  139. alice lightning

    looks great, heard about, it sounds a very good beer would love to try it so would my 3 boys who also love a good beer (all are over 18)

    Reply
  149. Sandra Jo Siddall

    I would love to try the new Hofmeister beer because I haven’t tried as of yet and it does sound like a lovely beer!

    Reply
  158. Emma Ellams

    I’d love to try it as I’ve only recently started drinking lager and I’m really enjoying all the different types. I’m becoming a great taste tester!

    Reply
  161. Tom Shapcott

    Wow this brings back memories, yellow cans , a bear in some funny adverts and tasty beer. Will keep a look out in local supermarkets to grab some

    Reply
  167. Hazel Rea

    The beer looks fantastic – and my husband would love it. He’s currently painting the lounge and I reckon if I won this I could persuade him to paint the hall as well.

    Reply
  176. Stevie

    I’d like to share one with my dad. I think putting the beer in a glass is different and of course, it’s a good 5%.

    Reply
  199. Adrian Bold

    I remember drinking Hoffmesiter when I was a kid 3 decades ago. Follow the bear!
    I didn’t know it was still about / making a comeback. I would love to try it again.

    Reply
  210. Beverley Cousins

    Would be such a fabulous treat for my hubby, he’s always drunk cider, but he has mentioned a few time he’d love a beer…I bet the Hofmeister beer is pure quality and tastes fabulous!

    Reply
  211. zoe somerfield

    I was too young the first time round, love trying new beers etc so this would be great. Thanks for the chance x

    Reply
  215. marie miles

    i like trying new tastes for my palette and this is no exception. id love to try it just for a new taste experience for me and who knows could become my favourite, never know until i try it.

    Reply
  222. Vicky Robinson

    The story is fascinating and it sounds a much improved brew now that I would love to try and share with my family members (dad and hubby…kids not old enough yet!)

    Reply
  228. Natalie Gillham

    I would love to try the new Hofmeister beer because I am always keen to try different German beers as they are usually a very high quality and taste great!

    Reply
  237. Fran H

    Because I remember my Dad and Grandpa drinking this in East End boozers when I was little – I was a little bit obsessed with follow the bear! You’ve just made my day with this news 😀

    Reply
  250. Sayeed Rahman

    Nice to see the brand reborn and the reviews very positive. As someone who grew up in the 1980’s I still remember the Hofmeister adverts

    Reply
  251. Angela L Paull

    My fiancé bought a ton of wine back from France but I’m a beer drinker – I need a stash of my own and this looks lush!

    Reply
  253. Kellie Steed

    I don’t actually drink, but my husband is a big fan of Hofmeister so I know he would love a chance to try the new one and would love a jacket! So basically, I want to be a cheapskate and win it to put towards his Christmas present lol. Thanks for the great competition.

    Reply

  256. Pingback: The Other Life By Ellen Meister | The Carz Review

  257. Drew

    The man in the bear suit was the late actor “Alan Talbot” who played Jaffa in London’s Burning. He also owned a gym in Stratford called Talbots

    Reply

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